Book your partnership now!
Contact Register now !
Register Now
background background

Media

Welcome to the press room, where you will find everything you need about World FIRA 2025.

The Global Event For Agricultural Robots In Action

World FIRA, the global event dedicated to agricultural robots and autonomous solutions in the field, is back for its 9th year!

 

Journalists – World FIRA is the perfect opportunity for you to find out more about the agriculture of tomorrow with today’s innovators, including exclusive updates on all the latest technological advances. It will also be a chance to listen to experts discuss industry issues and how to address them, not to mention our new “hot topics” panel discussion with debates between manufacturers, growers, and students… Not forgetting 30+ robots demonstrating plots of land cultivated manually and, for the first time in the history of FIRA….. autonomously!

 

Robots have arrived and farmers are ready to make them play a bigger and bigger part of the future of agriculture: that’s what you will see at World FIRA 2025.

On the Agenda

Conferences

Listen to experts during 3 days of live discussions about the latest cutting-edge technologies during the Scientific Workshop, debates about industry issues during the panel discussions and learn all about the latest autonomous solutions from a range of World FIRA partners during pitch sessions.

Exhibition Area

Meet more than 70 exhibitors from the AgRobotics industry - all in one place. Robot manufacturers, technology suppliers, non-profits, universities… all showcasing their autonomous solutions and services. You can also expect exclusive updates on industry developments from FIRA…

Robot Demos

A place where robots at every stage from prototype to production model may be seen and can show off what they’re capable of. That’s World FIRA! Watch the biggest robot demos in the field on cultivated crops with 20+ demos on real crops, field crops, real trees, and vineyards! Meet manufacturers and watch the future of Ag unfold in front of you.

Networking

Connect with industry figures! How? Enjoy a drink, breakfast and networking time over the course of 3 days. 3,000+ attendees are expected for World FIRA’s 9th year.

Background Background

Press Tour

Participate in the WORLD FIRA PRESS TOUR. Take this unique – and exclusive – opportunity to listen and meet with our top experts during a one-hour tour of the exhibition area.

 

Robot manufacturers, technology suppliers, services, and non-profits: each year, journalists have the chance to discover their products, hear the latest news and ask them questions.

 

Stay tuned, we’ll be in touch soon with more information.

5th
Wednesay, February
10:00 AM - 11:00 AM

Location

Exhibition Area

Who ?

Stay tuned for the official list and get ready for some World FIRA exclusives..

Direct Links

Exhibitors

Exhibitors

Robots

Robots

Speakers

Speakers

Get your free access to World FIRA

Register now for free and get your badge for the three days of the event, all services included.

Register here
Background Background
World FIRA Communication Kit

World FIRA 2025 Communication Kit

Download
World FIRA Photo Gallery

Gallery
Press Room
World FIRA
Press Releases

Press Conference at EIMA International

Press Kit

November 7th, 2024

array(4) { ["title"]=> string(38) "Press Conference at EIMA International" ["subtitle"]=> string(9) "Press Kit" ["date"]=> string(18) "November 7th, 2024" ["file"]=> array(21) { ["ID"]=> int(5562) ["id"]=> int(5562) ["title"]=> string(34) "World FIRA 2025 - Press Conference" ["filename"]=> string(37) "World-FIRA-2025-Press-Conference.pptx" ["filesize"]=> int(128352651) ["url"]=> string(87) "https://world-fira.com/wp-content/uploads/2024/11/World-FIRA-2025-Press-Conference.pptx" ["link"]=> string(62) "https://world-fira.com/media/world-fira-2025-press-conference/" ["alt"]=> string(0) "" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(32) "world-fira-2025-press-conference" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(739) ["date"]=> string(19) "2024-11-12 08:51:33" ["modified"]=> string(19) "2024-11-12 08:51:33" ["menu_order"]=> int(0) ["mime_type"]=> string(73) "application/vnd.openxmlformats-officedocument.presentationml.presentation" ["type"]=> string(11) "application" ["subtype"]=> string(61) "vnd.openxmlformats-officedocument.presentationml.presentation" ["icon"]=> string(63) "https://world-fira.com/wp-includes/images/media/interactive.png" } } Download

World FIRA 2025 Welcomes New Holland's Award-Winning Automation Technology

Press Release

January 8th, 2025

array(4) { ["title"]=> string(82) "World FIRA 2025 Welcomes New Holland's Award-Winning Automation Technology " ["subtitle"]=> string(13) "Press Release" ["date"]=> string(17) "January 8th, 2025" ["file"]=> array(21) { ["ID"]=> int(7946) ["id"]=> int(7946) ["title"]=> string(54) "PR World FIRA 2025 Announcement_New Holland Jan25.docx" ["filename"]=> string(58) "PR-World-FIRA-2025-Announcement_New-Holland-Jan25.docx.pdf" ["filesize"]=> int(596227) ["url"]=> string(108) "https://world-fira.com/wp-content/uploads/2025/01/PR-World-FIRA-2025-Announcement_New-Holland-Jan25.docx.pdf" ["link"]=> string(84) "https://world-fira.com/media/pr-world-fira-2025-announcement_new-holland-jan25-docx/" ["alt"]=> string(0) "" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(54) "pr-world-fira-2025-announcement_new-holland-jan25-docx" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(739) ["date"]=> string(19) "2025-01-21 14:52:08" ["modified"]=> string(19) "2025-01-21 14:52:08" ["menu_order"]=> int(0) ["mime_type"]=> string(15) "application/pdf" ["type"]=> string(11) "application" ["subtype"]=> string(3) "pdf" ["icon"]=> string(60) "https://world-fira.com/wp-includes/images/media/document.png" } } Download

World FIRA 2025: Empowering Farmers with Hands-On Innovation and Global Expertise

Press Release

January 16th, 2025

array(4) { ["title"]=> string(89) "World FIRA 2025: Empowering Farmers with Hands-On Innovation and Global Expertise " ["subtitle"]=> string(13) "Press Release" ["date"]=> string(18) "January 16th, 2025" ["file"]=> array(21) { ["ID"]=> int(7947) ["id"]=> int(7947) ["title"]=> string(51) "PR World FIRA 2025 New to expect - 15 Jan 2025.docx" ["filename"]=> string(53) "PR-World-FIRA-2025-New-to-expect-15-Jan-2025.docx.pdf" ["filesize"]=> int(255986) ["url"]=> string(103) "https://world-fira.com/wp-content/uploads/2025/01/PR-World-FIRA-2025-New-to-expect-15-Jan-2025.docx.pdf" ["link"]=> string(79) "https://world-fira.com/media/pr-world-fira-2025-new-to-expect-15-jan-2025-docx/" ["alt"]=> string(0) "" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(49) "pr-world-fira-2025-new-to-expect-15-jan-2025-docx" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(739) ["date"]=> string(19) "2025-01-21 14:53:02" ["modified"]=> string(19) "2025-01-21 14:53:02" ["menu_order"]=> int(0) ["mime_type"]=> string(15) "application/pdf" ["type"]=> string(11) "application" ["subtype"]=> string(3) "pdf" ["icon"]=> string(60) "https://world-fira.com/wp-includes/images/media/document.png" } } Download

Food Security: agricultural robots take center stage at the 9th edition of World FIRA

Press Release

November 7th, 2024

array(4) { ["title"]=> string(85) "Food Security: agricultural robots take center stage at the 9th edition of World FIRA" ["subtitle"]=> string(13) "Press Release" ["date"]=> string(18) "November 7th, 2024" ["file"]=> array(21) { ["ID"]=> int(5564) ["id"]=> int(5564) ["title"]=> string(47) "PR World FIRA 2025 Announcement_Nov 24.docx (2)" ["filename"]=> string(49) "PR-World-FIRA-2025-Announcement_Nov-24.docx-2.pdf" ["filesize"]=> int(268155) ["url"]=> string(99) "https://world-fira.com/wp-content/uploads/2024/11/PR-World-FIRA-2025-Announcement_Nov-24.docx-2.pdf" ["link"]=> string(75) "https://world-fira.com/media/pr-world-fira-2025-announcement_nov-24-docx-2/" ["alt"]=> string(0) "" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(45) "pr-world-fira-2025-announcement_nov-24-docx-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(739) ["date"]=> string(19) "2024-11-12 08:59:17" ["modified"]=> string(19) "2024-11-12 08:59:17" ["menu_order"]=> int(0) ["mime_type"]=> string(15) "application/pdf" ["type"]=> string(11) "application" ["subtype"]=> string(3) "pdf" ["icon"]=> string(60) "https://world-fira.com/wp-includes/images/media/document.png" } } Download

Escarda Technologies presents high-Tech, Herbicide-Free Weeding Solution

PR Escarda Technologies

January 2025

array(4) { ["title"]=> string(75) "Escarda Technologies presents high-Tech, Herbicide-Free Weeding Solution " ["subtitle"]=> string(23) "PR Escarda Technologies" ["date"]=> string(12) "January 2025" ["file"]=> array(21) { ["ID"]=> int(8167) ["id"]=> int(8167) ["title"]=> string(21) "Escarda_World-Fira_EN" ["filename"]=> string(25) "Escarda_World-Fira_EN.pdf" ["filesize"]=> int(338554) ["url"]=> string(75) "https://world-fira.com/wp-content/uploads/2025/01/Escarda_World-Fira_EN.pdf" ["link"]=> string(51) "https://world-fira.com/media/escarda_world-fira_en/" ["alt"]=> string(0) "" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(21) "escarda_world-fira_en" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(739) ["date"]=> string(19) "2025-01-31 12:41:24" ["modified"]=> string(19) "2025-01-31 12:41:24" ["menu_order"]=> int(0) ["mime_type"]=> string(15) "application/pdf" ["type"]=> string(11) "application" ["subtype"]=> string(3) "pdf" ["icon"]=> string(60) "https://world-fira.com/wp-includes/images/media/document.png" } } Download

LUXEED Robotics: Laser Precision Driving the Future of Weeding

PR LUXEED

January 2025

array(4) { ["title"]=> string(64) "LUXEED Robotics: Laser Precision Driving the Future of Weeding " ["subtitle"]=> string(9) "PR LUXEED" ["date"]=> string(12) "January 2025" ["file"]=> array(21) { ["ID"]=> int(8169) ["id"]=> int(8169) ["title"]=> string(30) "LUXEED PRESS RELEASE - English" ["filename"]=> string(33) "LUXEED-PRESS-RELEASE-English-.pdf" ["filesize"]=> int(3881315) ["url"]=> string(83) "https://world-fira.com/wp-content/uploads/2025/01/LUXEED-PRESS-RELEASE-English-.pdf" ["link"]=> string(58) "https://world-fira.com/media/luxeed-press-release-english/" ["alt"]=> string(0) "" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(28) "luxeed-press-release-english" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(739) ["date"]=> string(19) "2025-01-31 12:46:56" ["modified"]=> string(19) "2025-01-31 12:46:56" ["menu_order"]=> int(0) ["mime_type"]=> string(15) "application/pdf" ["type"]=> string(11) "application" ["subtype"]=> string(3) "pdf" ["icon"]=> string(60) "https://world-fira.com/wp-includes/images/media/document.png" } } Download
Partners
Press Releases

New Holland to Offer Insights into its Automation Projects at WORLD FIRA 2025

PR New Holland

January 2025

Download

The missions of Exxact Robotics within the Exel Industries group

PR Exxact Robotics

17 Jan 2025

Download

European agritech companies harness the power of artificial intelligence in the farming business

PR agrifoodTEF project

January 2025

Download

MoboDrive STO - Compact and Highly-Integrated Steered Tracti on Units for Outdoor Mobile Robots and Machinery

PR MOBOTIC

16 Jan 2025

Download

MULA Autonomous Robots SL to Unveil the MULA 1250 U4 at World FIRA Toulouse

PR MULA Autonomous Robots

17 Jan 2025

Download

Daedong Kioti Unveils the RT100 Transport Robot at WORLD FIRA 2025

PR Daedong Kioti

January 2025

Download

AgriRobot Secures Funding to Accelerate Development of Autonomous Agricultural Safety Software

PR AgriRobot

16 Jan 2025

Download

A long-standing partner of the event, the CUMAs of Occitanie are joining forces to organize WORLD FIRA

PR FR CUMA Occitanie

January 2025

Download

Hexagon presents autonomy and positioning solutions at agricultural robotics event in France

PR Hexagon

January 2025

Download

INRAE Embarks on the Global Event on Agricultural Robotics

PR INRAE

17 Jan 2025

Download

OPAL-RT Launches XYON: A Revolution in Sensor Perception Testing for Autonomous Systems

PR OPAL-RT

9 Jan 2025

Download

onocoy Brings Decentralized GNSS Innovation to FIRA 2025

PR onocoy

January 2025

Download

InovTechAgro Showcases Agricultural Innovation at FIRA Toulouse

PR InovTechAgro

January 2025

Download
Become a World FIRA Media partner!

Would you like to be one of World FIRA 2025’s Media Partners? Contact us!

Contact us
Register Now

Regular Rate

& Exhibitors

Register now!

Special rates

Growers, Journalists & Students

Register now!
https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d2892.341698840029!2d1.4906491767075778!3d43.53691865994303!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x12aebe6f31950ef5%3A0x659ebf6253c0d840!2sExploitation%20du%20lyc%C3%A9e%20agricole!5e0!3m2!1sfr!2sfr!4v1732714898865!5m2!1sfr!2sfr" width="600" height="450" style="border:0;" allowfullscreen="" loading="lazy" referrerpolicy="no-referrer-when-downgrade" https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d5360.014930682032!2d1.4879846531648755!3d43.5369615861695!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x12aebe610b97e625%3A0x209aaca78d5d19c4!2sLyc%C3%A9e%20G%C3%A9n%C3%A9ral%20et%20Technologique%20Agricole%20des%20Sciences%20Vertes!5e0!3m2!1sfr!2sfr!4v1732011631402!5m2!1sfr!2sfr" width="600" height="450" style="border:0;" allowfullscreen="" loading="lazy" referrerpolicy="no-referrer-when-downgrade