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With over 2,000 visitors from 56 different countries, including nearly 30% farmers, the 9th edition of World FIRA has firmly established itself as the must-attend event for robot and autonomous solutions enthusiasts. Aimed at reshaping the future of agriculture in the midst of transformation, here’s a look back at the event that took place from February 4th to 6th in Auzeville-Tolosane, near Toulouse (France)… under a radiant sun!

Focus on New Robots and Autonomous Solutions Presented at World FIRA

  • New Holland T4N Specialized Tractor (Italy): Advanced guidance system developed for New Holland T4 FNV specialized tractors, winner of the 2024 EIMA Technical Innovation Award.
  • AgBot 5115.T2 by Agxeed (Netherlands): Presented by its French distributor Sevra, the AgBot performs autonomous tasks while being able to attach tools available on the market.
  • Escarda Compact Duo by Escarda Technologies GmbH (Germany): Intelligent laser weeding, using camera sensors and advanced AI models to recognize and classify all plants in the field.
  • MULA Vehicle and MULA Harvester by MULA (Spain): Versatile autonomous vehicle that can be equipped with various tools such as sprayers, harvesters, or seeders, and a berry harvester.
  • LUXEED Robotics (Netherlands): Autonomous laser weeding powered by AI.
  • Slopehelper Grape Picker by Pek Automotive (Slovenia): Robotic grape harvester.

Spotlight on Farmers and Distributors

Several hundred farmers from around the world gathered at World FIRA to explore the advances of this new era in agricultural machinery.

Delegations of farmers from France, Belgium, Portugal, Canada, Brazil, and Ghana demonstrated their interest through concrete automation projects presented to the exhibitors.

As for the distributors, whether directly involved in the exhibition space (Sevra, Vantage, Peillet…) or visiting (Promodis, the French Sedima union, and many more), their presence demonstrated strong support for the industry, offering their customers robots available for both purchase and rental.

 

LINK TO WORLD FIRA 2025 REPORT

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2,000 ATTENDEES

56 COUNTRIES

35+ AUTONOMOUS SOLUTIONS

30% GROWERS & PRODUCERS

117 PARTNERS

60 OF WHOM WERE EXHIBITORS

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What attendees are saying about WORLD FIRA 2025

A satisfied participant

"FIRA is exactly what the agtech world needs, and I hope to use my voice to help bring more people to the next one! There's so many agtech conferences these days held in big cities without any actual farmers present. FIRA is the best way I've seen real agtech innovation, presented to farmers and in a setting with investors. "

A very pleased partner

"It was amazing to participate in FIRA! So much inspiration, great connections, and exciting opportunities for the future. We will definitely strengthen our partnership. "

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